First Impressions Matter: How Logo Design Establishes Identity and Drives Brand Recognition — Subraa
Imagine walking into a store you’ve never visited before. What is the first thing you notice? The ambience, the colours, and most importantly, the logo. A logo is far more than a graphic. It is the face of a brand, the first handshake with your customers, and the silent ambassador of your business identity. First impressions matter, and in a market flooded with choices, your logo design could be the defining factor between a potential customer engaging with your brand or moving on to a competitor. This article explores how first impressions formed through strategic logo design establish brand identity and drive long-term brand recognition, cementing your place in the minds of your target audience. The Psychology of First Impressions Studies in psychology reveal that humans form first impressions within 7 seconds of encountering a brand. This fleeting moment is often shaped by visual cues: colours, shapes, typography, and symbolism — all of which are intrinsic elements...